Marcia Estancioni Sant´Ana,
pós-graduada
em Marketing pela FGV, Marketing de Luxo pela ESPM e A Cultura do Perfume pela
FASM. Com mais de 15 anos de vivência na indústria de fragrâncias com ampla
experiência nas áreas de marketing, avaliação, pesquisa de mercado e vendas. Profundos
conhecimentos nos segmentos de perfumaria fina, produtos de higiene pessoal e
produtos de limpeza, tanto do mercado brasileiro como do mercado global, com
ênfase no mercado asiático. Entre seus trabalhos constam projetos sobre
ingredientes de diferentes regiões utilizados na perfumaria mundial e mais
recente um estudo sobre perfumes afrodisíacos.
Marcia Estancioni Sant´Ana is post-graduated in Marketing at FGV, Luxury Marketing at ESPM and The Perfume Culture at FASM, also with university extension at UCLA, California. Working in the last 15 years in the fragrance industry, gaining extensive experience in the areas of sales, marketing, evaluation and market research. Deep knowledge in fine fragrance, personal care and household product segments, with emphasis on the Asian market. Among her works are projects about ingredients used in perfumery from different regions and more recently a study on aphrodisiac perfume.
Marcia Estancioni Sant´Ana is post-graduated in Marketing at FGV, Luxury Marketing at ESPM and The Perfume Culture at FASM, also with university extension at UCLA, California. Working in the last 15 years in the fragrance industry, gaining extensive experience in the areas of sales, marketing, evaluation and market research. Deep knowledge in fine fragrance, personal care and household product segments, with emphasis on the Asian market. Among her works are projects about ingredients used in perfumery from different regions and more recently a study on aphrodisiac perfume.
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